Product Marketing Executive

job overview:

1. Strategic Marketing Planning

• Develop comprehensive product marketing strategies based on data insights and market trends.
• Define and refine target audience profiles and buyer personas for marketing precision.
• Lead the creation of go-to-market strategies for product launches and enhancements.

2. Product Positioning & Messaging

• Craft compelling product positioning, unique selling propositions (USPs), and messaging frameworks.
• Ensure consistency in branding and messaging across all marketing channels and materials.

3. Campaign Development & Execution

• Design and execute multi-channel marketing campaigns to drive product awareness, engagement, and conversions.
• Collaborate with the creative, digital, and content teams to ensure campaign effectiveness.
• Monitor, analyze, and report on campaign performance to identify areas for optimization.

4. Market Analysis & Competitive Intelligence

• Conduct market research to understand industry trends, consumer behaviors, and competitor strategies.
• Translate market insights into actionable strategies for product differentiation.

5. Partnership & Collaboration

• Build and maintain relationships with media, influencers, and industry partners.
• Identify opportunities for co-branding, sponsorships, and collaborations.

6. Content Creation & Communication

• Develop engaging content strategies for digital, social media, and traditional platforms.
• Craft compelling messaging that resonates with target audiences.

Purpose of role:

Responsible for managing the product lifecycle and developing strategic marketing initiatives to drive product positioning, brand awareness, and sales growth. Conduct market research, execute multi-channel campaigns, collaborate with cross-functional teams and partners, and analyze performance data to optimize marketing effectiveness and business results.

Job requirement

Product Management

• Assist in managing product lifecycle: research, planning, development, and launch.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with R&D, design, and sales teams to ensure product-market fit.
• Prepare product presentations, training materials, and sales tools.
• Gather customer feedback and insights to improve product features and positioning.

Marketing & Branding

• Develop and execute marketing strategies to promote products across online and offline channels.
• Create content for campaigns, social media, newsletters, and promotional materials.
• Plan and coordinate product launches, events, and roadshows.
• Manage collaborations with media, KOLs/influencers, and external partners.
• Monitor and analyze campaign performance, providing reports and recommendations.

Sales & Business Support

• Work closely with the sales team to align product strategies with business goals.
• Support in creating sales kits, proposals, and marketing decks.
• Assist in driving customer engagement, retention, and loyalty programs.